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About the Centers

Center for Effective Organizations (CEO):

Since its founding in 1979, the Center for Effective Organizations (CEO) has conducted cutting-edge research on a broad range of organizational effectiveness issues. The leading university-based action-research center, CEO, has conducted research that influences how organizations are managed while also making important contributions to academic research and theory from its inception. The Center for Effective Organization's pioneering research in the areas of organizational design and effectiveness has earned it an international reputation for research that bridges the gap between academic theory and management practice.

Lusk Center for Real Estate:

The USC Lusk Center for Real Estate seeks to advance real estate knowledge, inform business practice, and address timely issues that affect the real estate industry, the urban economy, and public policy. The Lusk Center produces relevant and timely real estate research, supports educational programs for students and executives, and convenes professional forums that bring together academics, students, business executives, and community leaders.

Greif Center for Entrepreneurial Studies:

The Lloyd Greif Center for Entrepreneurial Studies is among the nation's leaders in entrepreneurship education and research. Its faculty - a diverse mix of academics and entrepreneur practitioners - together offer undergraduate and graduate programs designed to help students acquire the tools, develop the skills, and cultivate the mindset central to organizing, launching, and managing successful new ventures. The Greif Center has been labeled 'one of the best entrepreneurship programs' Business Week and has been ranked among the best by U.S. News and World Report.

Initiative & Referendum Institute (IRI):

The Initiative & Referendum Institute (IRI) was established in Washington D.C. in 1998 as a nonpartisan, educational organization in the belief that it was important to understand the role of direct democracy in the governance of modern societies. Since moving to USC in 2004, IRI has endeavored to promote rigorous scholarly research and to build bridges between USC and policymakers, journalists, and the broader public of interested citizens, on the increasingly important societal practice of direct democracy.

Institute for Communication Technology Management (CTM)

The Center is devoted to research and education to help the networked digital industry and its customers grow and prosper. CTM's focus on telecom as a business, not just a set of technologies, makes it a unique resource, and this focus has been the Center's central theme since its founding in 1985. Today, CTM is recognized as having the highest quality for middle and senior management, whose lessons are presented by the best minds in the industry. CTM's research programs provide insights into the critical question of how to link customer needs and technology.

Center for International Business Education and Research (CIBER):

Established in 1990, the Center for International Business Education and Research (CIBER) is one of 31 national centers supported by the U.S. Department of Education. Supported by the Department of Education and the Marshall School of Business, the Center has supported the implementation of about 150 curricular and research projects at USC to serve faculty, students, and the business community. The Center's mission is to broaden and deepen USC's contributions to the international competitiveness of American firms.

Center for Investment Studies (CIS):

The Center for Investment Studies fosters learning and cutting edge research on investments and the underlying workings of financial markets. The Center provides a forum for experiential student learning, access to industry experts, and resources and funds for academic scholarship on critical investment related topics. The Center strives to produce graduates equipped with the necessary financial analytical skills required for succeeding in global commerce and to support research that has critical real world impact.

Center for Technology Commercialization (CTC):

Since its founding in 1997, the Center for Technology Commercialization has provided a pathway for researchers from invention to commercial products through education, resources, and networking. CTC prepares students to team with scientists and engineers to create new technology ventures. The Certificate in Technology Commercialization supports knowledge on such critical commercialization issues as intellectual property, business feasibility analysis, business plan development, start-up financing, management team acquisition, and related issues. The CTC web site provides a community portal and clearinghouse for information on technology commercialization.

Global Branding Center:

The Global Branding Center aims to develop, execute and disseminate path-breaking global branding research on traditional and entertainment brands. The center serves the needs of practicing marketers by developing innovative and cost-efficient branding solutions on cutting edge-strategic topics related to brand growth, brand attachment, brand hierarchies, brand fortification and equity maximization, brand and line extensions, brand equity measurement and brand alliances and co-branding efforts.

The Center was involved in teaching three different executive programs during the past summer. The first program was the one-week KAIST Branding Program with 31 participants. The second program was the two-week Ottogi brand management program with 20 participants. The third program was the two-week KAIST Media and Entertainment Brand Management program with 33 participants. These three programs will continue in 2008.

Center for Global Innovation:

Innovation - the use of new technology to create new products and services - is crucial to the welfare of consumers, the success of firms, and the wealth of nations. The Center for Global Innovation researches the causes and effects of innovation of firms and consumers across nations over time. Research from the center helps the education of students and managers on the importance of and the means to commercialize radical innovations. The center also helps select firms commercialize radical innovations through direct consulting and student projects.

Center for Global Business Excellence (C-Globe):

Established in 2004, the Center for Global Business Excellence (C-Globe) is the hub for the Marshall international community. Among its many functions, it:

  • Reaches out to the corporate community through its Asia/Pacific Business Outlook and Visiting International Professional (VIP) Program.
  • Provides logistics for international experiential learning for graduate and undergraduate students with programs such as PRIME and PM GLOBE.
  • Provides information about financial resources available within foundations, corporations, and governments to support international activities
  • Facilitates international research activities in departments
  • Orchestrates activities between undergraduate and graduate programs with Latin American and Pacific Asian partner universities
  • Assists other centers in their international activities, including alumni outreach

Center for Global Logistics and Supply Chain:

The Cener for Global Logistics and Supply Chain is an important focus of the Department of Information and Operations Management at Marshall. Long recognized as a creative leader in logistics and supply chain management thinking, the department has a dozen faculty actively engaged in the various programs and activities of the Center. The Center's goal is to bring together industry leaders, academic experts, specialized consulting firms, and affiliated students to leverage the potential and interest of each of them through the activities and resources of the Center.

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