Students in the Consumer Behavior Program must complete 13.5 units of required courses, leaving 19.5 units of electives. These electives can be any 500-level (courses below 500 will not count toward your degre) ACCT, BAEP, BUCO, DSO, FBE, GSBA, MKT or MOR course work to reach the total number of units required to complete the program.
SAMPLE ACADEMIC PLANS FOR CONSUMER BEHAVIOR PROGRAM
Actual schedules may differ between students for various reasons and will be finalized with the guidance of the MSMKT Program Office.
FULL-TIME STUDENT:
Fall (First Semester):
- GSBA 528: Marketing Management (Required) | 3 units
- GSBA 542: Communication for Management (Required) | 1.5 units
- MKT 525: Consumer Behavior and Insights (Required) | 3 units
- MKT 566: Decision Making Using Marketing Analytics (Required) | 3 units
- Marketing Electives* or Free Electives** | 1.5 units
Spring (Second Semester):
- MKT 556: Digital Marketing Strategy (Required) | 3 units
- Marketing Electives* or Free Electives** | 9 units
Summer (Final Semester):
- Marketing Electives* or Free Electives** | 9 units
PART-TIME STUDENT:
Only available to domestic status students.
Fall (First Semester):
- GSBA 528: Marketing Management (Required) | 3 units
- GSBA 542: Communication for Management (Required) | 1.5 units
- Marketing Electives* or Free Electives** | 1.5 units
Spring (Second Semester):
- MKT 556: Digital Marketing Strategy (Required) | 3 units
- Marketing Electives* or Free Electives** | 3 units
Summer (Third Semester):
- Marketing Electives* or Free Electives** | 3 units
Fall (Fourth Semester):
- MKT 525: Customer Insights and Analysis (Required) | 3 units
- Marketing Electives* or Free Electives** | 3 units
Spring (Fifth Semester):
- Marketing Electives* or Free Electives** | 6 units
Summer (Sixth Semester):
- Marketing Electives* or Free Electives** | 3 units
Fall (Final Semester):
- MKT 566: Decision Making Using Marketing Analytics (Required) | 3 units
*Marketing Electives: Complete at least 13.5 units of 500-level MKT coursework (not completed to satisfy the core requirements above).
**Free Electives: Complete an additional 6 units of 500-level ACCT, BAEP, BUCO, DSO, FBE, GSBA, MKT, MOR, or RISK course work (not completed to satisfy the requirements above) to reach the total number of units required to complete the program. (Enrollment in electives is subject to satisfaction of any prerequisite requirements in addition to the units required for the degree.)