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MS Marketing (MSMKT)

Master of Science in Marketing

MSMKT

The MS in Marketing (MSMKT) is offered as a full-time, one-year or a part-time, two-year program designed to develop an in-depth knowledge of relevant, innovative marketing skills and techniques to launch or enhance a marketing career.

The program provides practical hands-on projects in areas of interest that include entertainment, sports entertainment, luxury and lifestyle, technology, healthcare and marketing start-ups. Our personalized curriculum boasts two different specialties - Analytics or Consumer Behavior. Our specializations make your education more applicable to you and where you want to take your career.

Master of Science in Marketing
  • PROGRAM PROFILE

    Pacing: Full-Time (Part-time option available for some U.S. citizens)

    Duration: 1 year

    Format: In-Person

    Class Schedule: Weekdays on campus.

    Student Profile: Early-Career and Mid-Career Professionals

    STEM Designation: For international applicants, this program is eligible for the OPT-STEM extension

MARKETING PROGRAM BENEFITS

  • The program strives to ensure a student’s educational and career objectives are met by the time they graduate. One-on-one sessions are scheduled with the MS in Marketing Program Director to discuss students’ career goals so that the curriculum can be customized to develop and enhance the skills required to successfully pursue their areas of interest. Our students take classes with students in the Full-time MBA, Part-time MBA and other specialized master’s programs. This diversity enhances our students’ classroom experience and allows them to learn from students of different backgrounds, nationalities and interests. Students will also tie theory to the real world with engaging case studies, research, guest speakers, and projects.

APPLYING TO MS MARKETING

APPLICATION DEADLINES

  Deadline
Round 1 November 1, 2024
Round 2 January 15, 2025
Round 3 March 1, 2025
Round 4 April 15, 2025

Round 1 and 2: Priority Consideration for scholarships. 

International Applicants: We highly encourage you to apply for admission in Round 1 or 2, as we cannot guarantee an admission decision in Round 4 for international applicants due to visa and immigration matters.

Marketing Curriculum

Academic Overview

The Master of Science in Marketing Program (MSMKT) is 33 units, beginning in Fall (August) each year. All students take a unique blend of required and elective courses to complete their degree. The MSMKT curriculum provides a rigorous grounding in marketing frameworks, concepts and strategies to prepare students for more advanced careers in marketing.

CAREER PATHWAYS

MS MARKETING - CLASS OF SPRING 2023

  • MS MARKETING
    100%
    EMPLOYED WITHIN SIX MONTHS OF GRADUATION

MS MKT STUDENT LIFE

The MSMKT Program aims to provide students with a holistic experience during their time at USC Marshall. We aim to create an environment where students can thrive academically while growing their personal and professional networks through meaningful connections and experiences

  • MSMKT Student Advisory Council (SAC)

    MSMKT Student Advisory Council (SAC)

    The Student Advisory Council is committed to enhancing the student life experience of the cohort. We achieve this by providing comprehensive support and organizing a diverse range of both social and professional events. Our overarching goal is cultivating a diverse community that fosters collaboration, creates networking opportunities, promotes individual development, and facilitates future career success.

Accelerate Your Career

If you are interested in learning more about our program, please watch this short virtual information session with our Academic and Program Director, Dr. Diane Badame, for an in-depth look at the Master of Science in Marketing Program. Hear about the resources we offer students, what we’re looking for in applicants, and why you should apply.

MS MKT FACULTY

STAY CONNECTED

  • CONTACT US

    University of Southern California
    Marshall School of Business
    Popovich Hall, Suite 308
    Los Angeles, CA 90089-2633

    Phone: 213-740-7846

    Email: gradadmissions@marshall.usc.edu