Laurence Vincent
Laurence "Larry" Vincent is an award-winning author, researcher, and marketing leader. He has developed strategies for many of the world's most beloved and respected brands, including Disney, Mattel, Mastercard, Microsoft, the NFL, Nikon, Qualcomm, and Sony Playstation. He specializes in brand strategy, new product development, marketing innovation, consumer research, and marketing for media, entertainment, and technology. Professor Vincent has received three Golden Apple teaching awards (2021, 2023, and 2024). Before joining the Marshall full-time faculty, Professor Vincent held senior marketing positions at several companies, most recently as Chief Branding Officer at United Talent Agency from 2011-2021, where he founded the agency's award-winning Brand Studio. He is the author of Legendary Brands (2002) and Brand Real (2012), and also produces The Findings Report blog and podcast.