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Neely Center for Ethical Leadership and Decision Making

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    Neely Center for Ethical Leadership and Decision Making

    Today's leaders are burdened with ever-growing expectations and dilemmas. The Neely Center for Ethical Leadership and Decision Making provides leaders with tools at the intersection of ethics and technology so they can make wise decisions for their organizations while feeling confident about the future. In so doing, we aim to help solve what we believe to be the most difficult, but most important, challenge of our time – how to align emerging technologies with ethical, human-centered values.

About

The Neely Center focuses on three technology-powered innovations poised to revolutionize business and society: 1) Social media platforms and their effects on individuals and communities around the world; 2) Artificial intelligence and its implications for human coordination and decision making; and 3) Immersive and mixed reality (AR/VR/XR) environments with the potential to enhance or detract from physical reality. In each case, we seek to steer these powerful tools toward their benefits and away from harms.

The Neely Center was founded thanks to a generous endowment provided by USC Trustee Jerry Neely and his wife Nancy. The Center’s mission is to guide leaders in making responsible decisions surrounding the development, implementation, and management of emerging technologies. By fostering and promoting cutting-edge research, comprehensive education, and cross-disciplinary dialogue, we strive to ensure that technological advancements contribute to both immediate and enduring societal benefits.

Neely Design Code for Social Media

The USC Neely Center remains a thought leader in advocating for specific design changes that can improve technology platform’s impact on both our democracy and on our children.

Discover the Neely Design Code for Social Media HERE

The Neely Indices

The Neely Ethics & Technology Indices are part of a comprehensive initiative that systematically tracks and measures public perceptions and experiences related to emerging technologies—including social media, artificial intelligence, and extended reality—through a longitudinal nationally representative panel of both youth and adults across the United States. These indices provide critical, real-time insights into how technology affects well-being, ethics, and societal trust, informing evidence-based strategies for policy and industry action. Many studies and stakeholders have raised concerns about the effects of social media and related technologies on mental health and political discourse. The increasing use of generative AI has led to societal discussions about getting ahead of potential harms while also ensuring that benefits are widely experienced. Yet, as a society, we lack the data to meaningfully participate in designing better technology systems, as we have no systematic way of tracking harms and benefits across systems and over time. The USC Marshall School’s Neely Ethics & Technology Indices help solve this problem and we have already partnered with technologists, policy makers, and academics to drive societal participation in technology’s future.

  • The Neely Indices use a nationally-representative sample to measure the U.S. population’s usage and experiences of harm and benefit across three critical technologies: social media, artificial intelligence (AI), and mixed reality (AR/VR). We regularly publish results on Substack and among the questions we examine are which social media platforms have more negative experiences, which platforms are more connecting, which platforms are more informative, changes in experiences, and subsequent relationships with political attitudes and well-being. We also track experiences and adoption of new technologies, including chat-based AI and mixed reality. We are currently working on extending our work to other countries and to youth samples.

NEELY FELLOWS PROGRAM

The Neely Ethics & Technology Fellows Program aims to support visionary MBA students poised to become the next generation of technology leaders. Each cohort explores and guides the development of a new area of transformative technology. The 2023-24 cohort is focusing on mixed reality (AR/VR), with implications for entertainment, gaming, collaboration, education, and healthcare.

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    Neely Center for Ethical Leadership and Decision Making
    USC Marshall School of Business
    3660 Trousdale Pkwy, Suite 216 ACC
    Los Angeles, CA 90089
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