Understanding Hidden Interaction Codes that Drive Business Success
A new study from Associate Vice Dean Peer Fiss and a former Marshall PhD students found that “category interaction codes” influence how consumers evaluate, buy, and use products.
Quoted: Wendy Wood in WebMD
Quoted: Wendy Wood in WebMD
Wood explains how our “second self” subconsciously controls automatic habits, both good and bad, to free up our brains for more complex tasks.